marissa

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Thursday, June 23, 2011

10 brands that will not be around in 2012! Icanbelievable!

Pretty interesting read this morning. Shows you just how temporal our world really is. Each year 24/7 Wall St., a newsletter steered towards our money hungry global investors, compiles a list of brands that will disappear in the near future. Their predictions, based on numbers, money and fancy business stuff that I'd rather not tap into, have been pretty on point. They predicted the fall of T-Mobile (which was just purchased by AT&T) and Blockbuster (which fell at the mercy of Netflix, a company sent down to us from the movie gods). Let's not ignore the fact that they have miscalculated as well, as with their predictions with BP, which surprisingly has made a comeback with its "genuine" $100 million post-oil spill advertising campaign.
So here goes, say your possible goodbyes accordingly:

1. Sony Pictures - Put simply, Microsoft and Nintendo are destroying it with their gaming competition while Apple is murdering it with their electronics.
2. A&W - When is the last time you've had an A&W Root Beer or Cream Soda? Exactly.
3. Saab - Every time I say this word, I cringe a little. GM purchased most of this automobile company and we all know the issues GM had here on its homefront. Saab's vehicles are surprisingly expensive,  and their popularity is really not that high, especially amongst younger drivers. It is now owned by a random Chinese group, and is considered financially dead.
4. American Apparel - This makes me sad. Founded by Dov Charney , a hippie-ish Los Angeles based man with the dream of eradicating sweat shops and child labor. His mission, which he stuck to ever so dearly, was to create a simple clothing and accessories line whose products were to be manufactured strictly in North America. Genius. However, with the raise in cotton prices and with competition like Forever 21, H&M (which have considerably cheaper products) American Apparel is struggling. Oh and let's not forget, he's been in and out of court defending multiple sexual harassment cases against him.
5. Sears - Sears still exists?! Sears Holdings, the parent company of Sears and Kmart is struggling. Kmart has major issues and economists predict that Sears stores will be thrown to the wolves, and they will focus on revamping Kmart, which has performed horribly under the shadows of Target and Wal-Mart. I guess even the Britney Spears and newly contracted "Kardashian Kollection" clothing lines can't save it.
6. Sony Ericcson - No, not the Key Biscayne tennis tournament, but rather the electronics company. With its really weird phones (I owned one a long time ago) and heavy competition with RIM's Blackberry and Apple's IPhone, this brand is gearing towards obsolescence.
7. Kellog's Corn Pops - "I gotta have my Pops!" My household growing up was more of a Kellog's Frosted Flakes and Raisin Bran (ugh) domicile but Corn Pops was definitely always a favorite of mine. The commercials were genius and catchy! Fast forward about 15 years and with our nation being so health-obsessed, even though we are the most unhealthy and account for the world's highest obesity concentratioon, some jerk decided that Kellog's Corn Pops was a bad choice with its sugars, fats, and some chemical BHT used in embalming fluid. Okay we get it. Here's to fast food chains and big tobacco doing better than ever! Way to go America!
8. MySpace - Obvs. We all took part in Tom's creation but now we channel our addictions to Facebook and Twitter . MySpace is now known as an excellent site for creeps, pornstars, basement bands, and criminals. It's still free though and it did launch many careers for celebrities and Tila Tequila. Give credit where it's due...
9. Soap Opera Digest - Wow I never saw this one coming! Let's be real, yes I have dedicated some summers in high school to soap operas, but you can miss a year of episodes, get back to the show, and not have missed a beat. Also, it's 2011, with the craziness of online episodes, DVRs and Tivo, there is no need to buy this little magazine at Publix's checkout, so that you can catch up on what you may have missed. Instead, pick up The Enquirer or OK! Magazine and pat yourself on the back for purchasing relevant and trustworthy publications.
10. Nokia - I will quote the article that says "Nokia is dead." I think this was everyone's first cell phone brand. They had cool removable covers, and were pretty ginormous. Whoever you were with, they had a spare charger for you just in case. Again, companies like LG, Samsung, Blackberry, and Apple are putting this little guy to shame. So long Nokia...

Happy Thirsty Thursday everyone. Hydrate.

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